ALL NEWS

Amazon’s Prime Day 2020 postponed, expected in October

Jul 21, 2020, 8:31 AM

Amazon Covid-19...

(Photo by David Ryder/Getty Images)

(Photo by David Ryder/Getty Images)

Amazon’s 2020 Prime Day won’t be taking place in July as it has in previous years.

As many states head back to strict coronavirus restrictions, Amazon appears to be preparing for another surge in ordering; the retailer has opted to postpone its made-up two-day shopping holiday.

In a leaked email from Amazon to third-party sellers, the company told sellers that while the specific date hasn’t been announced, they could mark October 5 as a “placeholder” date for scheduling Prime Day promotions.

“Every year, Prime Day is a huge hit with customers, who enjoy some of the best deals of the year, a definitive date will be announced as we get closer to the event,” a line from the email read as reported by Business Insider.

This is the third time the date has been postponed. 

At the beginning of the pandemic in March, the online retail giant placed restrictions on what it would inventory at its warehouses and targeted both August and September as the date for Prime Day. 

Prime Day 2020 may overlap with holiday shopping

Forbes retail reporter Kiri Masters says this new date could pose a problem for many brands on the site.

“For many brands, Prime Day provides a welcome boost to the summer sales dip. 2020 saw all kinds of market forces interrupting regular shopper behavior – including stimulus checks and stay-at-home orders – which would have invariably had some impact on summertime sales. Still, many brands have come to rely on a July Prime Day sale to clear out inventory and pick up the pace during a historically slow season,” Masters says.

Another issue she raises is that the new Prime Day date is pretty close to Black Friday. This means there won’t be a lot of time for brands to restock before the holiday shopping rush. 

“There are only 50-something days between an estimated Prime Day date and Black Friday…Many brands have supply chains which require 60 days or more for ordering inventory. As it stands, Amazon’s cutoff to have inventory at its fulfillment centers is September 11, a mere 58 days away.”

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

All News

The OLRGC released an analysis of the expected topics to be discussed during a special session of t...

Simone Seikaly

Extending state flooding emergency, firearm restrictions, among topics for Utah special session

The OLRGC released an analysis of the expected topics to be discussed during a special session of the legislature.

11 months ago

A video recorded by Facebook user Larry Jacquez shows the police response following the shooting in...

Jamiel Lynch, CNN     

At least 3 people killed and 2 officers wounded in a shooting in Farmington, New Mexico, police say

Multiple people were shot and at least three killed in a shooting in Farmington, New Mexico, police said in a Facebook post.

11 months ago

A new release from Intermountain Healthcare shows that younger adults are becoming more susceptible...

Waverly Golden

Younger adults are becoming more susceptible to strokes

A new release from Intermountain Healthcare shows that younger adults are becoming more susceptible to stroke.

11 months ago

If you plan to camp over Memorial Day Weekend, you may want to begin the planning process now....

Allessandra Harris

Camping over Memorial Day Weekend? Plan ahead

If you plan to camp over Memorial Day Weekend, you may want to begin the planning process now.

11 months ago

slcpd on the scene of the deaths...

Josh Ellis

Police: Teen killed by father in murder-suicide in SLC office building

Police responded to the office complex near 3000 S. Highland Drive on Saturday after emergency responders received a call from a community member who reported finding a body.

11 months ago

Melissa Coleman crouches next to her husband, , Brad Coleman, of North Ogden, who sits in a wheelch...

Jenny Carpenter, KSL.com

Young stroke victim survives with quick, lifesaving treatment in northern Utah

After a 36-year-old man had a stroke, he and his wife say to be aware of the signs of stroke and that young people are also at risk.

11 months ago

Sponsored Articles

close up of rose marvel saliva blooms in purple...

Shannon Cavalero

Drought Tolerant Perennials for Utah

The best drought tolerant plants for Utah can handle high elevations, alkaline soils, excessive exposure to wind, and use of secondary water.

Group of cheerful team members high fiving each other...

Visit Bear Lake

How To Plan a Business Retreat in Bear Lake This Spring

Are you wondering how to plan a business retreat this spring? Read our sample itinerary to plan a team getaway to Bear Lake.

Cheerful young woman writing an assignment while sitting at desk between two classmates during clas...

BYU EMBA at the Marriott School of Business

Hear it Firsthand: 6 Students Share Their Executive MBA Experience at BYU’s Marriott School of Business

The Executive MBA program at BYU offers great opportunities. Hear experiences straight from students enrolled in the program.

Skier being towed by a rider on a horse. Skijoring....

Bear Lake Convention and Visitors Bureau

Looking for a New Winter Activity? Try Skijoring in Bear Lake

Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and gates.

Banner with Cervical Cancer Awareness Realistic Ribbon...

Intermountain Health

Five Common Causes of Cervical Cancer – and What You Can Do to Lower Your Risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer.

Kid holding a cisco fish at winterfest...

Bear Lake Convention and Visitors Bureau

Get Ready for Fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy.

Amazon’s Prime Day 2020 postponed, expected in October