ARTS + ENTERTAINMENT

Pepsi’s newest flavor has Peeps in it

Mar 25, 2021, 7:42 AM | Updated: 7:44 am

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll...

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Mandatory Credit: Pepsi

    (CNN) — Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they’ll come in a new form too.

Pepsi and Peeps are collaborating on a new drink that combines the two extra-sweet flavors, the companies announced Thursday. The new cola, dubbed “Pepsi x Peeps,” mixes the taste of a Pepsi with the “pillowy-soft and sweet” marshmallow flavor of Peeps. That makes it the “ideal accessory and thirst quencher for springtime,” according to the companies.

It’s the first time Pepsi has used marshmallow in its cola. Pepsi often uses seasonal flavors to generate excitement for its brand. Last winter, the brand released hot chocolate and apple pie-flavored Pepsi drinks to celebrate the holidays.

However, Peeps fans might be disappointed they can’t buy the new flavor.

Instead, Pepsi is giving away 3,000 packages through its #HangingWithMyPEEPS contest. Each winner, which uses that hashtag and tags Pepsi on Instagram and Twitter showing their spring celebrations, will receive a package containing three 7.5-ounce mini-cans in bright yellow, pink and blue colors.

Pepsi approached Peeps about collaborating for a spring-inspired flavored, according to Todd Kaplan, vice president of marketing of Pepsi, told CNN Business. He said the combination was aimed at providing a “moment of joy” after the past tough year.

“Taste is really important to customers,” he said. “They want sweet and they want to connect to things emotionally. Peeps has its own subculture we wanted to tap into.”

Peeps has been the No. 1 non-chocolate candy brand sold around Eater for more than 20 years, according to owner Just Born Quality Confections. About 2 billion Peeps are produced annually.

Kaplan said that it could eventually be sold publicly if there’s demand for it. For now, it’s emulating the “drop culture” (a.k.a. a limited release of merchandise) commonly used by sneakers and even McDonald’s to excite fans of the two brands.

“These limited time offers is a way to engage our core fans and give them fun things to embrace,” Kaplan said.

The-CNN-Wire
™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

We want to hear from you.

Have a story idea or tip? Send it to the KSL NewsRadio team here.

Today’s Top Stories

Arts + Entertainment

A Early Childhood Education teacher at Sunshine Academy in Alpine and his younger brother celebrate...

Waverly Golden

Pair of brothers handout painted flower pots for Mother’s Day

A Early Childhood Education teacher at Sunshine Academy in Alpine and his younger brother celebrated Mother's Day at River Meadows Senior Living.

11 months ago

Vatican Museum restorer Alice Baltera works on the bronze Hercules statue, in the Round Hall of the...

Francesco Sportelli, Associated Press

Vatican experts uncovering gilded glory of Hercules statue struck by lightning

Vatican Museum restorers are working to remove centuries of grime from the largest known bronze statue of the ancient world: the gilded Hercules Mastai Righetti.

11 months ago

Hasbro has announced Park City will be featured in an edition of Monopoly.  Photo credit: Justin Su...

Tom Haraldsen

Hasbro to feature Park City in an edition of Monopoly

Hasbro has announced that Park City will be featured in an edition of Monopoly. The Park City version of the popular board is expected out early next year.

11 months ago

Marshall N. White Community Center...

Alexandrea Bonilla

Ogden’s Marshall N. White Community Center to be torn down and rebuilt

The Marshall N. White Community Center, built in 1968, is set to be demolished and rebuilt from the ground up.

11 months ago

Roots High School students and employees at Ken Garff West Valley put together over 300 baskets for...

Waverly Golden

Mother’s Day celebration for over 300 Utah refugees

Roots High School students and employees at Ken Garff West Valley put together over 300 baskets for Utah refugees.

11 months ago

After nearly 45 years at KSL NewsRadio, Doug Wright has announced he will be retiring from his role...

Kevin LaRue, Program Director

KSL’s Doug Wright to host final movie show program, continues with long-time host Andy Farnsworth

After hosting a daily news talk show for more than three decades, Doug Wright stepped back from daily hosting in 2018.

11 months ago

Sponsored Articles

close up of rose marvel saliva blooms in purple...

Shannon Cavalero

Drought Tolerant Perennials for Utah

The best drought tolerant plants for Utah can handle high elevations, alkaline soils, excessive exposure to wind, and use of secondary water.

Group of cheerful team members high fiving each other...

Visit Bear Lake

How To Plan a Business Retreat in Bear Lake This Spring

Are you wondering how to plan a business retreat this spring? Read our sample itinerary to plan a team getaway to Bear Lake.

Cheerful young woman writing an assignment while sitting at desk between two classmates during clas...

BYU EMBA at the Marriott School of Business

Hear it Firsthand: 6 Students Share Their Executive MBA Experience at BYU’s Marriott School of Business

The Executive MBA program at BYU offers great opportunities. Hear experiences straight from students enrolled in the program.

Skier being towed by a rider on a horse. Skijoring....

Bear Lake Convention and Visitors Bureau

Looking for a New Winter Activity? Try Skijoring in Bear Lake

Skijoring is when someone on skis is pulled by a horse, dog, animal, or motor vehicle. The driver leads the skiers through an obstacle course over jumps, hoops, and gates.

Banner with Cervical Cancer Awareness Realistic Ribbon...

Intermountain Health

Five Common Causes of Cervical Cancer – and What You Can Do to Lower Your Risk

January is National Cervical Cancer Awareness month and cancer experts at Intermountain Health are working to educate women about cervical cancer.

Kid holding a cisco fish at winterfest...

Bear Lake Convention and Visitors Bureau

Get Ready for Fun at the 2023 Bear Lake Monster Winterfest

The Bear Lake Monster Winterfest is an annual weekend event jam-packed full of fun activities the whole family can enjoy.

Pepsi’s newest flavor has Peeps in it